... There's Gain, Tide, Whool Light for dark clothes, Shout, that takes out stains. Oxi-Clean, which I use. Downy to make them soft, that ones got this little faggy bear on every bottle - or well it used to now it has a puppy - I think.
There's Bleach that's used for whites. But don't put it on any colors it makes it look like shit.

There's a shitload.